4831152b25
- Add SnS Technology Group LLC (planned) - Add SnS Hospitality Group LLC (Kiowa Scott 15%, coffee trailers 2-year plan) - Add SnS Properties LLC (planned) - Move 04-foodtruck1 to sns-hospitality-group/indian-food-truck-legacy - Add Kiowa partnership agreement HTML (Option C split-grant, group-level) - Add NDA, equity framework, legal services docs - Add coffee trailers business plan (10 locations, NW IN + S. Michigan) - Add corporate structure HTML (visual org chart) - Add Holdings legal docs (certificate, EIN, operating agreement HTML)
108 lines
3.9 KiB
Markdown
108 lines
3.9 KiB
Markdown
# Coffee Trailers — 2-Year Business Plan
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**Entity:** Operates under SnS Hospitality Group LLC
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**Concept:** Mobile drive-through coffee trailers in high-traffic parking lots
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**Target:** 10 locations across NW Indiana and Southern Michigan
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**Manager:** Kiowa Scott (finding spots, keeping them legal, keeping them profitable)
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## Investment Per Trailer
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| Item | Cost |
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|------|------|
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| Used enclosed trailer (8' × 14-16') | $6,000-9,000 |
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| Buildout (window, plumbing, electric, counters, flooring) | $10,000 |
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| Espresso machine (Nuova Simonelli Appia Life 2-group) | $9,000 |
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| Grinder (Eureka Atom 75) | $2,000 |
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| Blender, fridge, ice machine | $2,500 |
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| POS + tablet | $800 |
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| Signage + branding wrap | $2,500 |
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| Permits, insurance, health dept | $2,000 |
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| **Subtotal (trailer + equipment)** | **~$35,000** |
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| 3 months operating reserve (marketing + ramp-up) | $15,000 |
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| **Total per trailer (first unit)** | **~$50,000** |
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Subsequent trailers (no ramp-up reserve needed if cash-flowing): **~$35,000 each**
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## Revenue Model
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| Metric | Target |
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|--------|--------|
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| Customers/day | 100 (target), 120 (above average) |
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| Average ticket | $8 |
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| Operating days/yr | 312 (6 days/wk, 52 weeks — coffee is winter-proof) |
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| Daily revenue | $800-960 |
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| Monthly revenue (26 days) | $20,800-24,960 |
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| Annual revenue per trailer | $249,600-299,520 |
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## Costs Per Trailer (Monthly)
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| Item | Cost |
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|------|------|
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| Labor (1 FT barista $16/hr + 1 PT $12/hr, loaded) | $3,616 |
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| Trailer payment (if financed) | $626 |
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| Workers' Comp | $80 |
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| GL insurance | $42 |
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| Commercial Auto | $120 |
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| Lot lease (parking spot agreement) | $750 |
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| Water/commissary | $200 |
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| POS/software | $80 |
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| Fuel/propane | $150 |
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| Misc/repairs | $300 |
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| **Total fixed** | **$5,964/mo** |
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| Supply cost (coffee, milk, cups — 15% of revenue) | ~$3,120-3,744 |
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| **Total monthly cost** | **$9,084-9,708** |
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## Profit Per Trailer
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| Performance | Monthly Profit | Annual Profit |
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|-------------|---------------|---------------|
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| Average (100/day) | $11,716 | $140,592 |
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| Above average (120/day) | $15,252 | $183,024 |
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| Strong (150/day) | $20,556 | $246,672 |
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## 2-Year Rollout Plan
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| Timeline | Trailers Open | Monthly Combined Profit | Notes |
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|----------|--------------|------------------------|-------|
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| Month 1-3 | 1 | $11,716 (ramp-up, may be lower) | Marketing heavy, building regulars |
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| Month 4-6 | 2 | $23,432 | Trailer #2 funded by #1's profit |
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| Month 7-9 | 3 | $35,148 | |
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| Month 10-12 | 4 | $46,864 | |
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| Month 13-15 | 5-6 | $58,580-70,296 | |
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| Month 16-18 | 7-8 | $82,012-93,728 | |
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| Month 19-24 | 9-10 | $105,444-117,160 | |
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## End of Year 2 (10 trailers, all at average)
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| | Annual |
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|---|---|
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| Combined revenue | $2,496,000 |
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| Combined profit | **$1,405,920** |
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| Sam's 85% after tax (35%) | **$777,021** |
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| Kiowa's 15% after tax | **$137,077** |
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## Location Strategy
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**Target spots (NW Indiana + Southern Michigan):**
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- Walmart / Meijer parking lots
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- Near Chick-fil-A, McDonald's (capture their traffic, no coffee competition)
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- Gas station lots on US-31, US-20, I-94 corridor
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- Notre Dame campus perimeter (game days = 80,000+ people)
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- Hospital/medical center parking areas (staff need coffee at 5am)
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- Industrial parks (factory shift changes)
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- Church parking lots (Mon-Sat)
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**How to secure spots:**
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- Approach property managers (not tenants) with a lease proposal: $500-1,000/mo
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- Walmart has a formal vendor/lease program in some locations
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- Start with 1 great spot, prove the concept, use that track record to pitch the next
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## Why Coffee Trailers Win in Winter
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- Hot drinks = HIGHER demand in cold weather
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- Drive-through window = customers stay in their car
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- Commercial lots (Walmart, etc.) are plowed/salted first
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- No food spoilage, no grease, no complex health dept issues
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- Only true shutdown: blizzard days where nobody leaves home (5-10 days/yr max)
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- Compare to food trucks: dead 4-6 weeks in Midwest winter
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