Business Plan

The Daily Pour — Mobile Coffee Trailer
SnS Hospitality Group LLC | EIN: 42-4288652 | South Bend, Indiana
Prepared: August 2026 | Contact: samueljamesinc@snsnetworksolutions.net | (601) 613-2249

1. Executive Summary

The Daily Pour is a mobile drive-through coffee trailer business operating from high-traffic parking lots in South Bend, Indiana and the surrounding NW Indiana / Southern Michigan region. We serve premium espresso, specialty drinks, drip coffee, teas, and baked goods from a fully self-contained, solar-capable trailer — no brick-and-mortar lease, no buildout delay, and minimal overhead.

Key Numbers:
Investment: $50,000 (first trailer, including 3-month reserve)
Projected annual revenue (per trailer): $249,600
Projected annual net profit (per trailer): $140,592
Break-even: Month 2–3 at 100 customers/day
Growth target: 10 trailers over 5 years

The company is structured for rapid, capital-efficient expansion: each profitable trailer funds the next. We target high-traffic locations — busy retail corridors, hospital campuses, university perimeters, industrial parks, and underutilized commercial lots where drive-through coffee isn't currently served.

2. Company Description

Legal NameSnS Hospitality Group LLC
DBAThe Daily Pour
TypeMulti-Member LLC (Indiana)
EIN42-4288652
Formation DateAugust 6, 2026
Parent CompanySnS Network Solutions Holdings LLC (EIN 42-4099038)
Principal Office759 Boxwood Dr, South Bend, IN 46614
OwnershipSamuel S. James (85%) via Holdings LLC + Kiowa Scott (15%)
IndustryMobile Food Service (NAICS 722330)

Mission Statement

SnS Hospitality Group LLC provides high-quality, affordable coffee and specialty beverages through a fleet of mobile drive-through trailers deployed in underserved, high-traffic locations across Northwest Indiana and Southern Michigan. We create jobs, serve our community, and build sustainable wealth through disciplined operations and thoughtful expansion.

Vision

10 branded coffee trailers operating across NW Indiana and Southern Michigan within 5 years — each a neighborhood fixture, each creating local jobs, each profitable within 90 days of launch.

3. Products & Services

The Daily Pour serves a focused, high-margin menu from a drive-through window:

Core Menu

  • Espresso drinks (lattes, cappuccinos, americanos, macchiatos)
  • Specialty drinks (mochas, caramel, seasonal flavors)
  • Drip coffee (house blend + decaf)
  • Iced coffee & cold brew
  • Blended frappes & smoothies
  • Hot & iced teas (black, green, chai, herbal)
  • Matcha lattes
  • Hot chocolate

Food & Add-ons

  • Muffins, scones, croissants (local bakery)
  • Bagels + cream cheese
  • Cookies, banana bread
  • Seasonal pastries

Key Suppliers

  • Beans: Bendix Coffee Roasters (local, South Bend)
  • Dairy/supplies: Dean Supply, Stanz Foodservice
  • Equipment: Nuova Simonelli, Eureka

Competitive Advantages

4. Market Analysis

Target Market

Northwest Indiana and Southern Michigan — primarily St. Joseph County (South Bend, Mishawaka, Granger) and LaPorte County. Population served: ~275,000+ in the immediate metro area.

Target Customers

Industry Overview

The U.S. coffee market exceeds $100 billion annually. Specialty coffee represents 60%+ of consumption. The mobile coffee segment is growing as consumers prioritize convenience, speed, and quality over sit-down experiences. Drive-through represents the highest-growth channel in food service.

Local Competition

CompetitorTypeOur Advantage
StarbucksBrick-and-mortar drive-throughWe go WHERE they aren't — parking lots, closed businesses, underserved areas
Dunkin'Brick-and-mortarHigher quality beans (local roaster), specialty drinks they don't offer
Local coffee shopsSit-down cafesWe're drive-through only — speed + convenience, different customer
Gas station coffeeSelf-servePremium quality, handcrafted drinks vs. sitting in a pot for hours
Other food trucksMobileCoffee is year-round; food trucks die in Midwest winter

Location Strategy

We primarily target high-traffic areas where drive-through coffee is underserved or nonexistent:

5. Management Team

NameRoleResponsibilities
Samuel S. James
Managing Member (85%)
CEO / Capital & Strategy Capital investment, funding applications, bank accounts, expansion timing, technology/network infrastructure, final authority on major decisions
Kiowa Scott
Member (15%)
Operations Director Compliance & permits, site selection & lot negotiations, SOPs development, grant sourcing, growth planning, recruiting Location Managers
TBD
(Hiring)
Location Manager (T00-DRIP) Day-to-day trailer operations, opening/closing, scheduling staff, supply ordering, customer service, quality control

Owner Background

Samuel S. James brings 10+ years of technology infrastructure experience (network engineering, system design, project management) with a strong background in operations, logistics, and scalable systems. He holds certifications in networking (CCENT, Cisco Specialist) and cloud infrastructure (AWS Cloud Practitioner). His technology expertise enables fully self-contained, remotely monitored trailer operations with enterprise-grade security and POS systems.

Kiowa Scott brings operational management experience with a focus on compliance, location scouting, and building repeatable business systems. Her equity vests over 12 months of active service, aligning her incentives with the company's long-term success.

Organizational Structure

Per-trailer model: Each trailer is run by an empowered Location Manager who handles all day-to-day operations independently. Sam and Kiowa handle escalations, expansion strategy, and business development — NOT daily operations. This structure scales to 10+ locations without founder burnout.

6. Financial Projections

Startup Costs — Trailer #1 (T00-DRIP)

CategoryAmount
Enclosed cargo trailer (8×14-16, used)$7,500
Interior buildout (electrical, plumbing, counters, window)$10,000
Espresso machine (Nuova Simonelli Appia Life 2-Group)$9,000
Grinder (Eureka Atom 75)$2,000
Kitchen equipment (blenders, fridge, freezer, ice maker, microwave)$1,760
Water system (tanks, pump, heater, sinks, plumbing)$1,640
Power system (generator, battery, inverter, solar-ready)$3,520
Climate (48V DC mini split heat pump)$1,200
Networking & security (cameras, NVR, switch, modem, UPS)$760
POS & payment (Square Terminal, iPad, cash drawer)$879
Signage & exterior (menu board, vinyl wrap, A-frame sign)$2,860
Initial supplies (beans, milk, cups, syrups)$1,050
Permits & insurance$2,300
Subtotal (equipment + buildout)~$44,469
3-month operating reserve$5,531
Total Startup Investment$50,000

Monthly Operating Costs

ItemMonthlyAnnual
Location Manager salary (FT, loaded)$2,880$34,560
Part-time staff$2,240$26,880
Lot lease$750$9,000
Supplies (beans, milk, cups, syrups — 15% of revenue)$3,120$37,440
Insurance (GL + workers comp)$330$3,960
Fuel/propane$130$1,560
Water + waste (pump-outs)$200$2,400
Cellular data plan$75$900
Square processing fees (2.7%)$560$6,720
Misc/repairs$300$3,600
Total Monthly Operating Cost$10,585$127,020

Revenue Projections (Per Trailer)

ScenarioCustomers/DayAvg TicketMonthly RevenueAnnual Revenue
Conservative80$8$16,640$199,680
Target100$8$20,800$249,600
Above Average120$8$24,960$299,520
Strong150$8$31,200$374,400

Profitability (Per Trailer, Target Scenario)

MetricMonthlyAnnual
Revenue$20,800$249,600
Total costs$10,585$127,020
Net Profit$10,215$122,580
Profit margin49.1%
Break-even (customers/day)~51 customers/day
Payback period (initial $50K)~5 months

5-Year Growth Projection (Fleet)

YearTrailersAnnual RevenueAnnual ProfitCumulative Investment
Year 11–2$249,600–499,200$126,228–252,456$50,000–85,000
Year 24–5$998,400–1,248,000$504,912–631,140$155,000–190,000
Year 36–7$1,497,600–1,747,200$757,368–883,596$225,000–260,000
Year 48–9$1,996,800–2,246,400$1,009,824–1,136,052$295,000–330,000
Year 510$2,496,000$1,262,280$365,000
Return on Investment: At target performance, Trailer #1's $50,000 investment is recovered in ~5 months. Each subsequent trailer ($35K) recovers in ~3.5 months. By Year 5 (10 trailers), the fleet generates $2.5M in annual revenue and $1.26M in profit on a total deployed capital of $365K — a 346% ROI.

7. Funding Request

Amount Requested

$50,000 — to fully fund Trailer #1 (T00-DRIP), including equipment, buildout, initial inventory, permits, insurance, and a 3-month operating reserve for marketing and ramp-up.

Use of Funds

CategoryAmount% of Total
Trailer + buildout$17,50035%
Equipment (espresso, kitchen, power, water)$20,89942%
Networking, security, POS$1,6393%
Signage, branding, initial supplies$3,9108%
Permits, insurance, legal$2,3005%
Operating reserve (3 months)$3,7527%
Total$50,000100%

Repayment Capacity

At target performance (100 customers/day), the trailer generates $10,215/month in net profit. A $50,000 loan at 12% interest over 5 years = ~$1,112/month payment — well within cash flow capacity with a 9.2:1 debt service coverage ratio.

Collateral

Exit / Repayment Strategy

8. Operations Plan

Hours of Operation

5:00 AM – 2:00 PM, Monday through Saturday (312 operating days/year). Closed Sundays.

Staffing (Per Trailer)

PositionHoursRateMonthly (loaded)
Location Manager (FT)40 hrs/wk$18/hr$2,880
Part-time staffVariable$2,240
Total labor$5,120/mo

Key Operating Processes

Technology Infrastructure

Each trailer operates as a self-contained, remotely managed unit:

9. Risk Analysis

RiskLikelihoodMitigation
Low customer count (under 50/day)Low-MediumLocation mobility — move trailer to better spot. Marketing push. Signage visibility.
Weather (blizzards)Low (5-10 days/yr)Hot drinks = higher demand in cold. Only full blizzards close us. Budget for 312 operating days accounts for this.
Equipment failureMediumWarranty coverage, backup equipment plan, emergency service contacts on file.
Lot lease terminationLowTrailer is mobile — relocate within days. Maintain relationships with multiple property owners.
Staff turnoverMediumCompetitive pay, simple SOPs, cross-training, Kiowa recruits replacements.
Competition (Starbucks/Dunkin enters same lot)Very LowWe target locations they DON'T want (vacant lots, small parking areas). We move; they can't.
Permit/regulatory issuesLowKiowa manages all compliance. Permits secured before opening. Health dept relationship maintained.