# Business Plan

The Daily Pour — Mobile Coffee Trailer
SnS Hospitality Group LLC | EIN: 42-4288652 | South Bend, Indiana
Prepared: August 2026 | Contact: samueljamesinc@snsnetworksolutions.net | (601) 613-2249

## 1. Executive Summary

The Daily Pour is a mobile drive-through coffee trailer business operating from high-traffic parking lots in South Bend, Indiana and the surrounding NW Indiana / Southern Michigan region. We serve premium espresso, specialty drinks, drip coffee, teas, and baked goods from a fully self-contained, solar-capable trailer — no brick-and-mortar lease, no buildout delay, and minimal overhead.

Key Numbers:
Investment: $50,000 (first trailer, including 3-month reserve)
Projected annual revenue (per trailer): $249,600
Projected annual net profit (per trailer): $140,592
Break-even: Month 2–3 at 100 customers/day
Growth target: 10 trailers over 5 years

The company is structured for rapid, capital-efficient expansion: each profitable trailer funds the next. We target high-traffic locations — busy retail corridors, hospital campuses, university perimeters, industrial parks, and underutilized commercial lots where drive-through coffee isn't currently served.

## 2. Company Description

Legal Name | SnS Hospitality Group LLC
DBA | The Daily Pour
Type | Multi-Member LLC (Indiana)
EIN | 42-4288652
Formation Date | August 6, 2026
Parent Company | SnS Network Solutions Holdings LLC (EIN 42-4099038)
Principal Office | 759 Boxwood Dr, South Bend, IN 46614
Ownership | Samuel S. James (85%) via Holdings LLC + Kiowa Scott (15%)
Industry | Mobile Food Service (NAICS 722330)

### Mission Statement

SnS Hospitality Group LLC provides high-quality, affordable coffee and specialty beverages through a fleet of mobile drive-through trailers deployed in underserved, high-traffic locations across Northwest Indiana and Southern Michigan. We create jobs, serve our community, and build sustainable wealth through disciplined operations and thoughtful expansion.

### Vision

10 branded coffee trailers operating across NW Indiana and Southern Michigan within 5 years — each a neighborhood fixture, each creating local jobs, each profitable within 90 days of launch.

## 3. Products & Services

The Daily Pour serves a focused, high-margin menu from a drive-through window:

### Core Menu

- Espresso drinks (lattes, cappuccinos, americanos, macchiatos)
- Specialty drinks (mochas, caramel, seasonal flavors)
- Drip coffee (house blend + decaf)
- Iced coffee & cold brew
- Blended frappes & smoothies
- Hot & iced teas (black, green, chai, herbal)
- Matcha lattes
- Hot chocolate

### Food & Add-ons

- Muffins, scones, croissants (local bakery)
- Bagels + cream cheese
- Cookies, banana bread
- Seasonal pastries

### Key Suppliers

- Beans: Bendix Coffee Roasters (local, South Bend)
- Dairy/supplies: Dean Supply, Stanz Foodservice
- Equipment: Nuova Simonelli, Eureka

### Competitive Advantages

- Locally sourced: 75% of our products come from small businesses in the area — coffee beans from Bendix Coffee Roasters (South Bend), baked goods from local bakeries, dairy from regional suppliers. We invest in our community.
- No lease risk: Trailer = $500-750/mo lot rental vs. $3,000-5,000/mo brick-and-mortar lease
- Mobility: Underperforming location? Move the trailer. No sunk costs.
- Winter-proof: Hot drinks = HIGHER demand in cold weather. Drive-through = customers stay warm in their car.
- Low startup vs. traditional coffee shop: $50K vs. $250K-500K for a storefront
- Scalable: Duplicate the model — same trailer, same menu, same SOPs — at each new location
- Self-contained: Generator + battery + solar + water tanks = no utility hookups required

## 4. Market Analysis

### Target Market

Northwest Indiana and Southern Michigan — primarily St. Joseph County (South Bend, Mishawaka, Granger) and LaPorte County. Population served: ~275,000+ in the immediate metro area.

### Target Customers

- Morning commuters (5am–9am) — driving to work, need fast coffee
- Healthcare workers — hospital shift changes at 5am and 7pm
- Retail/warehouse workers — industrial parks, factory shift changes
- College students — Notre Dame, IUSB, Holy Cross, Bethel University
- Weekend shoppers — Walmart, Meijer, Target parking lots
- Game day crowds — Notre Dame football (80,000+ per game, 6-7 home games/yr)

### Industry Overview

The U.S. coffee market exceeds $100 billion annually. Specialty coffee represents 60%+ of consumption. The mobile coffee segment is growing as consumers prioritize convenience, speed, and quality over sit-down experiences. Drive-through represents the highest-growth channel in food service.

### Local Competition

Competitor | Type | Our Advantage
--- | --- | ---
Starbucks | Brick-and-mortar drive-through | We go WHERE they aren't — parking lots, closed businesses, underserved areas
Dunkin' | Brick-and-mortar | Higher quality beans (local roaster), specialty drinks they don't offer
Local coffee shops | Sit-down cafes | We're drive-through only — speed + convenience, different customer
Gas station coffee | Self-serve | Premium quality, handcrafted drinks vs. sitting in a pot for hours
Other food trucks | Mobile | Coffee is year-round; food trucks die in Midwest winter

### Location Strategy

We primarily target high-traffic areas where drive-through coffee is underserved or nonexistent:

- Retail corridors: Walmart, Meijer, Target parking lots — thousands of daily shoppers, no specialty coffee on-site
- Hospital/medical campuses: Staff need coffee at 5am shift change, visitors all day
- University perimeters: Notre Dame (80,000+ game days), IUSB, Holy Cross, Bethel — student traffic
- Industrial parks: Factory shift changes at 5am, 3pm — captive audience with no options nearby
- Major intersections/corridors: US-31, US-20, I-94 — commuter traffic
- Gas station lots: High volume, existing customer flow, quick in-and-out culture
- Underutilized commercial lots: Closed businesses, vacant restaurants — owners earning $0 welcome our $500-750/mo rent
- Enterprise Zones: State tax credits for operating in designated areas (bonus, not a requirement)

## 5. Management Team

Name | Role | Responsibilities
--- | --- | ---
Samuel S. James Managing Member (85%) | CEO / Capital & Strategy | Capital investment, funding applications, bank accounts, expansion timing, technology/network infrastructure, final authority on major decisions
Kiowa Scott Member (15%) | Operations Director | Compliance & permits, site selection & lot negotiations, SOPs development, grant sourcing, growth planning, recruiting Location Managers
TBD (Hiring) | Location Manager (T00-DRIP) | Day-to-day trailer operations, opening/closing, scheduling staff, supply ordering, customer service, quality control

### Owner Background

Samuel S. James brings 10+ years of technology infrastructure experience (network engineering, system design, project management) with a strong background in operations, logistics, and scalable systems. He holds certifications in networking (CCENT, Cisco Specialist) and cloud infrastructure (AWS Cloud Practitioner). His technology expertise enables fully self-contained, remotely monitored trailer operations with enterprise-grade security and POS systems.

Kiowa Scott brings operational management experience with a focus on compliance, location scouting, and building repeatable business systems. Her equity vests over 12 months of active service, aligning her incentives with the company's long-term success.

### Organizational Structure

Per-trailer model: Each trailer is run by an empowered Location Manager who handles all day-to-day operations independently. Sam and Kiowa handle escalations, expansion strategy, and business development — NOT daily operations. This structure scales to 10+ locations without founder burnout.

## 6. Financial Projections

### Startup Costs — Trailer #1 (T00-DRIP)

Category | Amount
--- | ---
Enclosed cargo trailer (8×14-16, used) | $7,500
Interior buildout (electrical, plumbing, counters, window) | $10,000
Espresso machine (Nuova Simonelli Appia Life 2-Group) | $9,000
Grinder (Eureka Atom 75) | $2,000
Kitchen equipment (blenders, fridge, freezer, ice maker, microwave) | $1,760
Water system (tanks, pump, heater, sinks, plumbing) | $1,640
Power system (generator, battery, inverter, solar-ready) | $3,520
Climate (48V DC mini split heat pump) | $1,200
Networking & security (cameras, NVR, switch, modem, UPS) | $760
POS & payment (Square Terminal, iPad, cash drawer) | $879
Signage & exterior (menu board, vinyl wrap, A-frame sign) | $2,860
Initial supplies (beans, milk, cups, syrups) | $1,050
Permits & insurance | $2,300
Subtotal (equipment + buildout) | ~$44,469
3-month operating reserve | $5,531
Total Startup Investment | $50,000

### Monthly Operating Costs

Item | Monthly | Annual
--- | --- | ---
Location Manager salary (FT, loaded) | $2,880 | $34,560
Part-time staff | $2,240 | $26,880
Lot lease | $750 | $9,000
Supplies (beans, milk, cups, syrups — 15% of revenue) | $3,120 | $37,440
Insurance (GL + workers comp) | $330 | $3,960
Fuel/propane | $130 | $1,560
Water + waste (pump-outs) | $200 | $2,400
Cellular data plan | $75 | $900
Square processing fees (2.7%) | $560 | $6,720
Misc/repairs | $300 | $3,600
Total Monthly Operating Cost | $10,585 | $127,020

### Revenue Projections (Per Trailer)

Scenario | Customers/Day | Avg Ticket | Monthly Revenue | Annual Revenue
--- | --- | --- | --- | ---
Conservative | 80 | $8 | $16,640 | $199,680
Target | 100 | $8 | $20,800 | $249,600
Above Average | 120 | $8 | $24,960 | $299,520
Strong | 150 | $8 | $31,200 | $374,400

### Profitability (Per Trailer, Target Scenario)

Metric | Monthly | Annual
--- | --- | ---
Revenue | $20,800 | $249,600
Total costs | $10,585 | $127,020
Net Profit | $10,215 | $122,580
Profit margin | 49.1%
Break-even (customers/day) | ~51 customers/day
Payback period (initial $50K) | ~5 months

### 5-Year Growth Projection (Fleet)

Year | Trailers | Annual Revenue | Annual Profit | Cumulative Investment
--- | --- | --- | --- | ---
Year 1 | 1–2 | $249,600–499,200 | $126,228–252,456 | $50,000–85,000
Year 2 | 4–5 | $998,400–1,248,000 | $504,912–631,140 | $155,000–190,000
Year 3 | 6–7 | $1,497,600–1,747,200 | $757,368–883,596 | $225,000–260,000
Year 4 | 8–9 | $1,996,800–2,246,400 | $1,009,824–1,136,052 | $295,000–330,000
Year 5 | 10 | $2,496,000 | $1,262,280 | $365,000

Return on Investment: At target performance, Trailer #1's $50,000 investment is recovered in ~5 months. Each subsequent trailer ($35K) recovers in ~3.5 months. By Year 5 (10 trailers), the fleet generates $2.5M in annual revenue and $1.26M in profit on a total deployed capital of $365K — a 346% ROI.

## 7. Funding Request

### Amount Requested

$50,000 — to fully fund Trailer #1 (T00-DRIP), including equipment, buildout, initial inventory, permits, insurance, and a 3-month operating reserve for marketing and ramp-up.

### Use of Funds

Category | Amount | % of Total
--- | --- | ---
Trailer + buildout | $17,500 | 35%
Equipment (espresso, kitchen, power, water) | $20,899 | 42%
Networking, security, POS | $1,639 | 3%
Signage, branding, initial supplies | $3,910 | 8%
Permits, insurance, legal | $2,300 | 5%
Operating reserve (3 months) | $3,752 | 7%
Total | $50,000 | 100%

### Repayment Capacity

At target performance (100 customers/day), the trailer generates $10,215/month in net profit. A $50,000 loan at 12% interest over 5 years = ~$1,112/month payment — well within cash flow capacity with a 9.2:1 debt service coverage ratio.

### Collateral

- Trailer + equipment (appraised value ~$35,000 at buildout completion)
- Personal guarantee by Samuel S. James (sole guarantor — 85% owner via Holdings)

### Exit / Repayment Strategy

- Primary: Monthly cash flow from operations covers all loan payments from Month 2–3 forward
- Secondary: Trailer + equipment can be liquidated for ~$20-25K (conservative) if business fails
- Growth funded internally: Trailer #2+ funded from Trailer #1 profits — no additional debt required for expansion

## 8. Operations Plan

### Hours of Operation

5:00 AM – 2:00 PM, Monday through Saturday (312 operating days/year). Closed Sundays.

### Staffing (Per Trailer)

Position | Hours | Rate | Monthly (loaded)
--- | --- | --- | ---
Location Manager (FT) | 40 hrs/wk | $18/hr | $2,880
Part-time staff | Variable | — | $2,240
Total labor |  |  | $5,120/mo

### Key Operating Processes

- Supply chain: Weekly orders from local roaster (Bendix) + wholesale supplier (Dean Supply). Location Manager handles ordering within budget.
- Quality control: Standardized recipes, freshness protocols, daily cleaning SOP
- Cash management: Square POS (card primary), daily reconciliation, weekly deposits
- Maintenance: Generator service monthly, equipment cleaning daily, quarterly deep-clean
- Waste management: Gray/black tank pump-out every 2-3 weeks (Huff Septic, South Bend)
- Security: 3 POE cameras + NVR, cellular connectivity, AirTag GPS, remote monitoring

### Technology Infrastructure

Each trailer operates as a self-contained, remotely managed unit:

- 4G/5G cellular internet (POS + cameras + remote management)
- Square POS system (real-time sales reporting)
- IP camera surveillance with cloud-accessible NVR
- Managed network switch (VLANs separate POS from customer WiFi)
- GPS tracking (theft/tow protection)

## 9. Risk Analysis

Risk | Likelihood | Mitigation
--- | --- | ---
Low customer count (under 50/day) | Low-Medium | Location mobility — move trailer to better spot. Marketing push. Signage visibility.
Weather (blizzards) | Low (5-10 days/yr) | Hot drinks = higher demand in cold. Only full blizzards close us. Budget for 312 operating days accounts for this.
Equipment failure | Medium | Warranty coverage, backup equipment plan, emergency service contacts on file.
Lot lease termination | Low | Trailer is mobile — relocate within days. Maintain relationships with multiple property owners.
Staff turnover | Medium | Competitive pay, simple SOPs, cross-training, Kiowa recruits replacements.
Competition (Starbucks/Dunkin enters same lot) | Very Low | We target locations they DON'T want (vacant lots, small parking areas). We move; they can't.
Permit/regulatory issues | Low | Kiowa manages all compliance. Permits secured before opening. Health dept relationship maintained.