# Coffee Trailers — 2-Year Business Plan

**Entity:** Operates under SnS Hospitality Group LLC
**Concept:** Mobile drive-through coffee trailers in high-traffic parking lots
**Target:** 10 locations across NW Indiana and Southern Michigan
**Manager:** Kiowa Scott (finding spots, keeping them legal, keeping them profitable)

## Investment Per Trailer

| Item | Cost |
|------|------|
| Used enclosed trailer (8' × 14-16') | $6,000-9,000 |
| Buildout (window, plumbing, electric, counters, flooring) | $10,000 |
| Espresso machine (Nuova Simonelli Appia Life 2-group) | $9,000 |
| Grinder (Eureka Atom 75) | $2,000 |
| Blender, fridge, ice machine | $2,500 |
| POS + tablet | $800 |
| Signage + branding wrap | $2,500 |
| Permits, insurance, health dept | $2,000 |
| **Subtotal (trailer + equipment)** | **~$35,000** |
| 3 months operating reserve (marketing + ramp-up) | $15,000 |
| **Total per trailer (first unit)** | **~$50,000** |

Subsequent trailers (no ramp-up reserve needed if cash-flowing): **~$35,000 each**

## Revenue Model

| Metric | Target |
|--------|--------|
| Customers/day | 100 (target), 120 (above average) |
| Average ticket | $8 |
| Operating days/yr | 312 (6 days/wk, 52 weeks — coffee is winter-proof) |
| Daily revenue | $800-960 |
| Monthly revenue (26 days) | $20,800-24,960 |
| Annual revenue per trailer | $249,600-299,520 |

## Costs Per Trailer (Monthly)

| Item | Cost |
|------|------|
| Labor (1 FT barista $16/hr + 1 PT $12/hr, loaded) | $3,616 |
| Trailer payment (if financed) | $626 |
| Workers' Comp | $80 |
| GL insurance | $42 |
| Commercial Auto | $120 |
| Lot lease (parking spot agreement) | $750 |
| Water/commissary | $200 |
| POS/software | $80 |
| Fuel/propane | $150 |
| Misc/repairs | $300 |
| **Total fixed** | **$5,964/mo** |
| Supply cost (coffee, milk, cups — 15% of revenue) | ~$3,120-3,744 |
| **Total monthly cost** | **$9,084-9,708** |

## Profit Per Trailer

| Performance | Monthly Profit | Annual Profit |
|-------------|---------------|---------------|
| Average (100/day) | $11,716 | $140,592 |
| Above average (120/day) | $15,252 | $183,024 |
| Strong (150/day) | $20,556 | $246,672 |

## 2-Year Rollout Plan

| Timeline | Trailers Open | Monthly Combined Profit | Notes |
|----------|--------------|------------------------|-------|
| Month 1-3 | 1 | $11,716 (ramp-up, may be lower) | Marketing heavy, building regulars |
| Month 4-6 | 2 | $23,432 | Trailer #2 funded by #1's profit |
| Month 7-9 | 3 | $35,148 | |
| Month 10-12 | 4 | $46,864 | |
| Month 13-15 | 5-6 | $58,580-70,296 | |
| Month 16-18 | 7-8 | $82,012-93,728 | |
| Month 19-24 | 9-10 | $105,444-117,160 | |

## End of Year 2 (10 trailers, all at average)

| | Annual |
|---|---|
| Combined revenue | $2,496,000 |
| Combined profit | **$1,405,920** |
| Sam's 85% after tax (35%) | **$777,021** |
| Kiowa's 15% after tax | **$137,077** |

## Location Strategy

**Target spots (NW Indiana + Southern Michigan):**
- Walmart / Meijer parking lots
- Near Chick-fil-A, McDonald's (capture their traffic, no coffee competition)
- Gas station lots on US-31, US-20, I-94 corridor
- Notre Dame campus perimeter (game days = 80,000+ people)
- Hospital/medical center parking areas (staff need coffee at 5am)
- Industrial parks (factory shift changes)
- Church parking lots (Mon-Sat)

**How to secure spots:**
- Approach property managers (not tenants) with a lease proposal: $500-1,000/mo
- Walmart has a formal vendor/lease program in some locations
- Start with 1 great spot, prove the concept, use that track record to pitch the next

## Why Coffee Trailers Win in Winter

- Hot drinks = HIGHER demand in cold weather
- Drive-through window = customers stay in their car
- Commercial lots (Walmart, etc.) are plowed/salted first
- No food spoilage, no grease, no complex health dept issues
- Only true shutdown: blizzard days where nobody leaves home (5-10 days/yr max)
- Compare to food trucks: dead 4-6 weeks in Midwest winter
