# SnS Network Solutions (SNS)
## Parent Company Brand Foundation & Identity
**Version:** 1.0
**Status:** Brand Foundation
**Purpose:** This document establishes the parent company identity that every future division will inherit.

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# Company Overview

## Company Name

**SnS Network Solutions**

Abbreviation:

**SNS**

This is the parent company.

The parent company represents engineering excellence and serves as the umbrella organization for all future divisions.

The operating divisions are:

- SNS Networking — physical networking, security, on-prem compute
- SNS Digital — code, cloud, web, hosting, apps
- SNS Support — managed services, RMM, SLAs

The parent company should NEVER compete with its own divisions.

Instead, it serves as the corporate identity that owns each specialized business unit.

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# Company Purpose

SnS Network Solutions exists to design, deploy, secure, automate, and manage modern technology infrastructure for small and medium-sized organizations.

The company provides enterprise-quality engineering while remaining approachable and relationship focused.

Rather than simply fixing computers or selling equipment, SNS engineers complete technology ecosystems that help businesses operate efficiently, securely, and reliably.

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# Long-Term Vision

Over the next five years, SnS Network Solutions will evolve into a complete technology infrastructure company specializing in:

Network Engineering

Linux Systems

Cyber Security

Cloud Infrastructure

Managed Services

Business Automation

Software Development

Professional Consulting

The goal is to become a trusted long-term technology partner instead of simply another IT provider.

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# Company Classification

Technology Infrastructure Company

NOT

Computer Repair Shop

NOT

Managed Service Provider

NOT

Web Design Company

NOT

Security Camera Installer

Those are services.

The company identity is larger than any individual service.

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# Mission Statement

To empower businesses through secure, reliable, and intelligently engineered technology solutions built on open standards, professional integrity, and lasting partnerships.

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# Vision Statement

To become the most trusted technology infrastructure partner for small and medium-sized organizations by delivering enterprise-quality solutions with the flexibility, transparency, and personal service of a local engineering firm.

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# Brand Promise

Reliable Technology.

Honest Recommendations.

Professional Execution.

Long-Term Partnership.

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# Core Values

## Integrity

We do what's right even when no one is watching.

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## Excellence

Every installation, configuration, consultation, and application reflects professional craftsmanship.

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## Simplicity

Technology should solve problems—not create them.

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## Security

Every solution begins with security rather than treating it as an afterthought.

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## Stewardship

We recommend solutions based on client needs rather than profit margins.

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# Engineering Principles

These principles guide every project regardless of service category.

## Open Standards First

Whenever practical, favor technologies that reduce vendor lock-in.

The customer should own their infrastructure.

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## Security by Design

Security is included during planning instead of being added later.

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## Documentation Matters

Every deployment should include professional documentation.

Examples:

IP addressing

Rack diagrams

Cable maps

Network diagrams

Administrative credentials

Disaster recovery procedures

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## Automate Repetitive Work

Automation increases consistency and reduces human error.

Automation should replace repetitive tasks whenever practical.

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## Build for Tomorrow

Every solution should be scalable.

The customer should not outgrow the solution within a few years.

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# Company Philosophy

Technology should serve people—not the other way around.

Businesses deserve technology that is reliable, understandable, secure, and maintainable.

SNS favors solutions built upon open standards because they provide transparency, flexibility, and long-term value.

Relationships are valued over transactions.

Success is measured by trust.

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# Open Source Philosophy

Open Source is a defining characteristic of the company.

Whenever practical, SNS recommends:

Linux

Open Source Software

Self-Hosted Infrastructure

Open Standards

Interoperability

Vendor Independence

Commercial software is used only when it provides clear business value.

Examples may include:

Google Workspace

Google Domains (or successor services)

AWS

Microsoft 365 (when customer requirements demand it)

Enterprise licensing where appropriate

The philosophy is:

Use proprietary software intentionally—not by default.

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# Technology Focus

Networking

Linux Infrastructure

Virtualization

Automation

Cloud

Cyber Security

Software Development

Business Process Automation

Infrastructure Design

Managed Services

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# Target Customers

Small Businesses

Medium Businesses

Churches

Nonprofits

Medical Offices

Law Firms

Retail

Coffee Shops

Restaurants

Warehouses

Light Industrial

Professional Offices

Property Management

Educational Organizations

Organizations with approximately:

5–250 employees

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# Brand Personality

Professional

Reliable

Knowledgeable

Engineering Focused

Approachable

Calm

Honest

Methodical

Dependable

Never arrogant.

Never flashy.

Never sales driven.

Customers should feel like they hired an experienced engineer.

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# Brand Voice

Professional

Clear

Educational

Respectful

Confident

Practical

Transparent

Avoid unnecessary technical jargon.

Explain technology in understandable language.

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# Positioning Statement

SnS Network Solutions designs, deploys, secures, automates, and manages business technology infrastructure.

From structured cabling and Cisco networking to Linux systems, managed services, custom software, and cloud infrastructure, SNS provides complete technology solutions that allow organizations to focus on their business while technology simply works.

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# Future Company Structure

SnS Network Solutions

├── SNS Networking
(Physical networking, cabling, wireless, security, on-prem servers/virtualization)

├── SNS Digital
(Cloud infrastructure, websites, hosting, custom software, automation)

└── SNS Support
(Managed services, RMM, monitoring, SLAs)

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# Brand Design Direction

The visual identity should communicate engineering excellence rather than consumer electronics.

Keywords:

Minimal

Modern

Professional

Geometric

Precise

Architectural

Industrial

Timeless

Avoid:

Globes

Ethernet cables

Lightning bolts

Shields

Padlocks

Computer monitors

Clip art

Generic IT imagery

The logo should appear equally appropriate on:

Business Cards

Rack Labels

Servers

Vehicle Wraps

Embroidery

Polo Shirts

Letterhead

Website

Proposal Documents

Trade Show Booths

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# Color Palette

Primary Navy

#0A1628

Primary Cyan

#10C8D8

Secondary Blue

#00A8C6

Accent

#4CE0D2

White

#F6F7F9

Dark Gray

#20252B

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# Typography

Preferred Open Source Fonts

IBM Plex Sans

Inter

Oxanium

Rajdhani

Sora

Use geometric, highly legible typography.

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# Logo Direction

The logo should be timeless.

The symbol should feel engineered.

Avoid trendy effects.

Avoid gradients.

Flat design preferred.

The symbol should become recognizable without text.

The logo should work:

1 color

2 colors

Black

White

Embroidery

Laser engraving

Vinyl cutting

Icon only

Horizontal layout

Vertical layout

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# Overall Goal

Build a technology company that customers trust for decades.

Not because it sells products.

Because it engineers solutions.

Technology changes.

Engineering principles do not.