Why this book exists: Consistency is the brand. A latte should taste the same on Monday morning as it does Friday afternoon, no matter who pulls it. Every barista follows these specs exactly — same ratios, same pumps, same build order. When in doubt, come back to this page. Recipes here use standard industry formulas (freely usable); prices and costs are drawn from our supplier pricing sheet.
The Golden Rules
1. Espresso standard: 18g in → 36g out, 25–30 seconds. If it runs fast & sour, grind finer. Slow & bitter, grind coarser.
2. Steam milk to 150°F (hot but you can hold the pitcher ~3 sec). Never re-steam milk.
3. Pumps scale with size — see each recipe. Never eyeball syrup.
4. Build order matters — syrup/sauce first, then espresso, then milk. It mixes as you pour.

## Espresso Shot Standard (all drinks)

Size | Shots | Dose in | Yield out | Time
--- | --- | --- | --- | ---
Small 12oz | 1 (single-large) | 18g | 36g | 25–30s
Medium 16oz | 2 (double) | 18g | 36g | 25–30s
Large 20oz | 3 (triple) | 27g | 54g | 25–30s

We pull our standard 18g/36g recipe. Large gets an extra shot so the coffee flavor doesn't get lost in the milk volume.

## Syrup Pump Chart (the backbone of consistency)

Size | Flavored syrup (vanilla/caramel/etc.) | Sauce (mocha/white mocha)
--- | --- | ---
Small 12oz | 2 pumps | 2 pumps
Medium 16oz | 3 pumps | 3 pumps
Large 20oz | 4 pumps | 4 pumps

Iced drinks use the same pump counts as their hot equivalent. One pump ≈ 10ml. Cost ≈ $0.08/pump (syrup), $0.12/pump (sauce).

## Hot Espresso Drinks

### Latte signature

Espresso + steamed milk + thin microfoam (~1cm). The everyday workhorse.

- Build: (flavored latte only → syrup first), pull shots into cup, steam milk to 150°F, pour to fill leaving ~1cm foam.

Size | Shots | Milk | Est. cost | Sell (plain) | Sell (flavored) | Margin
--- | --- | --- | --- | --- | --- | ---
S 12oz | 1 | ~8oz | $0.75 | $4.25 | $4.75 | ~84%
M 16oz | 2 | ~12oz | $1.20 | $5.25 | $5.75 | ~79%
L 20oz | 3 | ~15oz | $1.70 | $6.25 | $6.75 | ~75%

Add-ons: oat milk +$0.75 · extra shot +$0.75 · extra flavor +$0.50

### Cappuccino

Espresso + equal parts steamed milk & thick foam. Drier and foamier than a latte.

- Build: pull shots, steam milk with more air for stiff foam, pour ~1/3 milk + spoon foam on top.

Size | Shots | Milk | Est. cost | Sell | Margin
--- | --- | --- | --- | --- | ---
S 12oz | 1 | ~6oz | $0.65 | $4.25 | ~85%
M 16oz | 2 | ~9oz | $1.05 | $5.25 | ~80%
L 20oz | 3 | ~12oz | $1.55 | $6.25 | ~75%

### Mocha popular

Chocolate + espresso + steamed milk. Topped with whip.

- Build: mocha sauce in cup first, pull shots on top, stir, steam milk & pour, finish with whipped cream.

Size | Shots | Mocha | Milk | Est. cost | Sell | Margin
--- | --- | --- | --- | --- | --- | ---
S 12oz | 1 | 2 pump | ~8oz | $1.05 | $4.95 | ~79%
M 16oz | 2 | 3 pump | ~12oz | $1.65 | $5.95 | ~72%
L 20oz | 3 | 4 pump | ~15oz | $2.30 | $6.95 | ~67%

White Mocha = swap mocha sauce for white mocha, same pumps & price.

### Americano

Espresso + hot water. Black, bold, low-cost, high-margin.

- Build: fill cup ~2/3 hot water, pull shots on top to preserve crema.

Size | Shots | Est. cost | Sell | Margin
--- | --- | --- | --- | ---
S 12oz | 1 | $0.45 | $3.25 | ~86%
M 16oz | 2 | $0.80 | $3.95 | ~80%
L 20oz | 3 | $1.15 | $4.50 | ~74%

### Cortado / Breve specialty

Cortado = espresso + small amount steamed milk (one size, 8oz). Breve = latte made with steamed half-and-half.

Drink | Size | Est. cost | Sell | Margin
--- | --- | --- | --- | ---
Cortado | 8oz only | $0.60 | $4.25 | ~86%
Breve | M 16oz | $1.60 | $5.95 | ~73%

## Brewed Coffee & Tea

### Drip Coffee

Size | Est. cost | Sell | Margin
--- | --- | --- | ---
S 12oz | $0.25 | $2.75 | ~91%
M 16oz | $0.33 | $3.25 | ~90%
L 20oz | $0.42 | $3.75 | ~89%

Free refills discouraged (drive-through). Add flavor +$0.50. Room for cream = leave 1 inch.

### Hot Tea & Chai Latte

Drink | Size | Est. cost | Sell | Margin
--- | --- | --- | --- | ---
Hot Tea (bag) | any | $0.30 | $2.95 | ~90%
Chai Latte | S / M / L | $0.90 / $1.30 / $1.70 | $4.50 / $5.25 / $6.00 | ~75%

## Iced & Cold Drinks

### Iced Latte / Iced Mocha / Iced Americano

Same shots & pumps as hot version. Cold cups: 16oz & 24oz.

- Build: syrup/sauce in cup, shots, fill with ice, top with cold milk (or water for americano). Stir.

Drink | Cold cup | Est. cost | Sell | Margin
--- | --- | --- | --- | ---
Iced Latte | 16oz / 24oz | $1.00 / $1.45 | $4.95 / $5.95 | ~80% / ~76%
Iced Mocha | 16oz / 24oz | $1.35 / $1.95 | $5.50 / $6.50 | ~75% / ~70%
Iced Americano | 16oz / 24oz | $0.70 / $1.05 | $3.95 / $4.75 | ~82% / ~78%

### Cold Brew high margin

Steeped 12–18 hrs, served over ice. Batch daily.

Cold cup | Est. cost | Sell | Margin
--- | --- | --- | ---
16oz | $0.55 | $4.50 | ~88%
24oz | $0.80 | $5.50 | ~85%

Sweet Cream Cold Brew = +splash of house sweet cream (+$0.50). Nitro optional later.

### Blended / Frappe summer driver

Espresso or coffee base + milk + ice + flavor, blended, topped with whip. Wide straw.

Cold cup | Est. cost | Sell | Margin
--- | --- | --- | ---
16oz | $1.60 | $5.75 | ~72%
24oz | $2.20 | $6.75 | ~67%

### Fruit Smoothie

Frozen fruit + juice/milk base + ice, blended. No coffee.

Cold cup | Est. cost | Sell | Margin
--- | --- | --- | ---
16oz | $1.40 | $5.50 | ~75%
24oz | $1.95 | $6.50 | ~70%

## Add-Ons & Modifiers

Modifier | Upcharge | Cost to us
--- | --- | ---
Oat milk (sub) | +$0.75 | ~$0.20
Extra espresso shot | +$0.75 | ~$0.35
Extra flavor pump | +$0.50 | ~$0.08
Whipped cream | +$0.50 | ~$0.15
Cold foam top | +$0.75 | ~$0.25
Sugar-free syrup | no charge | same

## Food / Bakery

Item | Cost to us | Sell | Margin
--- | --- | --- | ---
Muffin | $1.00 | $3.75 | ~73%
Scone | $1.25 | $4.25 | ~71%
Croissant | $1.50 | $4.50 | ~67%
Cookie | $0.75 | $3.25 | ~77%
Bagel + cream cheese | $0.75 | $3.95 | ~81%

Bakery sourced from a local partner. Sell fresh daily; day-olds discounted or donated (track waste).

Pricing philosophy: mid-tier premium — priced above gas-station coffee, at or slightly below the national chains, justified by quality beans (local roaster), real recipes, and boutique service. Target beverage food-cost under ~25% (margins 70%+). The size ladder (S→M→L jumps ~$1.00) nudges guests up and protects margin on the larger cups.

The Daily Pour · Recipe & Spec Book v1.0 · Costs from purchase-pricing.csv · Prices are launch targets — revise after final supplier quotes & local price check.