# The Daily Pour — Brand Color Palette (v1.0)

## Brand Personality
Warm • Welcoming • Elegant • Artisan • Premium • Morning Energy • Community

The Daily Pour should feel like your favorite neighborhood coffee shop—comfortable enough to visit every morning, yet refined enough to become a recognizable premium brand.

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# Primary Colors

## ☕ Rich Espresso Brown (Primary)
**Hex:** `#4B2E20`

Used for:
- Trailer body
- Logo text
- Menu boards
- Website headers
- Packaging
- Uniform accents

Represents:
- Coffee
- Warmth
- Reliability
- Craftsmanship

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## 🌸 Blush Pink (Secondary)
**Hex:** `#E7B4B8`

Used for:
- Floral graphics
- Accent stripes
- Cups
- Interior decor
- Seasonal branding

Represents:
- Hospitality
- Kindness
- Comfort
- Community

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## ✨ Soft Gold (Accent)
**Hex:** `#D4AF37`

Use sparingly (5-10%)

Used for:
- Logo highlights
- Divider lines
- Icons
- Menu separators
- Hardware accents
- Premium packaging

Represents:
- Quality
- Excellence
- Morning sunlight
- Premium craftsmanship

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## 🤍 Warm Cream (Background)
**Hex:** `#F7EFE6`

Used for:
- Trailer upper panels
- Sign backgrounds
- Printed menus
- Website backgrounds
- Merchandise

Represents:
- Fresh milk
- Morning light
- Cleanliness
- Simplicity

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# Supporting Colors

### Warm Taupe
`#A78A7A`

For subtle backgrounds, illustrations, and secondary typography.

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### Charcoal
`#333333`

Only for body text and high-contrast readability.

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# Wood Finish

Natural Walnut

Suggested stain:
- Medium Walnut
- Satin finish

This should remain a real wood texture rather than painted to reinforce the handcrafted feel.

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# Color Usage Ratio

60% Warm Cream

25% Rich Espresso Brown

10% Blush Pink

5% Soft Gold

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# Materials

- Matte painted exterior
- Satin walnut wood
- Matte black hardware
- Brushed gold accents
- Warm white (2700K–3000K) lighting

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# Overall Brand Feel

> Rustic Modern • Boutique Coffee House • Soft Luxury • Morning Comfort

The Daily Pour should feel like the first peaceful moment of someone's day—warm coffee, friendly faces, and an inviting space they'll want to return to every morning.